While businesses of all shapes and sizes can benefit from a smart social presence, the importance of social media for real estate really can’t be overstated.

Don’t just take my word for it, either.

According to a recent study from the National Association of Realtors, social media has become integral to scoring clients and closing deals across the industry.


Here’s a brief snapshot of the report’s findings:

  • 77% of realtors actively use social media for real estate in some way, shape or form.

  • 47% of real estate businesses note that social media results in the highest quality leads versus other sources.

  • 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)

Translation? Social media is an absolute goldmine for real estate businesses.  Of course, that’s assuming you have a concrete social strategy and aren’t just winging it.

Whether you’re starting from scratch or want to figure out how to win more leads from social media, Ive got you covered with to my guide social media for real estate.